Pop Warner’s Correspondence Course

While preparing the Spalding’s Guides for reprinting, I noticed ads for Pop Warner’s book in the backs of several of them. On closer inspection, I noticed that they changed a bit from year to year. Today, I will discuss these ads in sequence from when they first appeared to when they disappeared and conjecture why the ads no longer ran.
The first ad that I found appeared in the 1908 Spalding’s Guide. It is probably not a coincidence that 1908 was the year in which Warner released his then untitled correspondence course on football. The ad was boldly titled “EXPERT FOOT BALL COACHING FOR $10.” The text-intensive advertisement made the case for the need for such a book by stating that the new rules in place since 1906 “…have so radically changed the game that all writings or books on the subject are practically of no use.” Warner’s credentials as an experienced, innovative coach: “The originator of this plan is Glenn S. Warner, who has acted as Head Coach of prominent foot ball teams for the past thirteen years, and whose coaching and training enabled the Carlisle Indians to make such a remarkable record last year, and to be given credit for playing the most scientific and up-to-date game of any team since the adoption of the new rules. Mr. Warner has for many years been most successful in teaching the open game and there is no one in the field today who is better qualified to carry out this plan than he.”
The ad goes on to describe how Warner’s correspondence was organized as a set of pamphlets or letters on a number of subjects. The first group of subjects were aimed at teaching players how to best play the game and were sold or $5 as Group One. The pamphlets covering equipment, strategies, signals, formations and plays among other things comprise Group Two. Coaches, captains and teams would buy the entire course, including both groups, for $10. Warner promised to start sending the pamphlets around September 15, the traditional start of practice at that time.

Advertisements

Tags: , , ,

3 Responses to “Pop Warner’s Correspondence Course”

  1. porch swing Says:

    Good website! I really love how it is simple on my eyes and
    the data are well written. I am wondering how I could be notified whenever
    a new post has been made. I have subscribed to your RSS feed which must do the trick!
    Have a nice day!

  2. Jeffrey Says:

    This blog was… how do you say it? Relevant!! Finally I have found something that
    helped me. Thank you!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: